150 Second Avenue North,
Suite 1600
St. Petersburg, FL 33701
Senior Management
Chris Moench
President-Chief Executive Officer
Chris Moench is the Chief Executive Officer of Directed Capital, which he founded in 2001. Directed Capital is a nationally recognized private equity and real estate finance firm headquartered in downtown St. Petersburg, with satellite offices in San Diego, Pittsburgh, and Boston. His responsibilities include strategic oversight of the company’s operations: asset acquisition, asset management, capital formation, and administration. Since inception in 2001 and under Mr. Moench’s leadership, Directed Capital has acquired and originated more than $2.0 billion in commercial real estate assets.
Mr. Moench’s decades long experience in mortgage acquisitions, workouts, real estate development and investment makes him a well-known and well-respected player among his peers. He received a BA in Economics from Furman University, an MBA from Emory University, holds a FL Real Estate Broker’s License, a FL Mortgage Broker’s License and is a Certified Public Accountant (inactive). He brings proven leadership to the Directed Capital team developed through his many years of industry specific experience. He started his career as a certified public accountant/tax specialist with Arthur Andersen & Company followed by several years as principal of a multifamily development enterprise. During the
early 1990s, he joined a mortgage investment banking firm as investment manager for underperforming commercial mortgage debt. In this capacity, he was responsible for all aspects of a substantial portfolio of distressed mortgage-backed loans acquired in the secondary market and originated loans for a variety of asset classes.
In 2013, Mr. Moench and a group of investors recapitalized St. Petersburg based Freedom Bank, where he served as Vice Chair of Fourth Street Banking Company (the holding company) and served as Chair of the Audit Committee and member of the Executive and Loan Committees. During this period, the bank’s assets increased by 400% and was sold to Seacoast Bank in 2020. He also previously served as Chairman of Board of Resurrection House, Director of a regional property and casualty insurance company and Advisory Board member of Tampa Bay Watch.
Mr. Moench currently serves on the Seacoast Bank Pinellas Community Board, the Board of Directors of the St. Petersburg YMCA and is an active member of the CEO Council of Tampa Bay and C12 (a Christian leadership organization). He also participates in numerous local charitable endeavors.