Privacy Policy

Directed Capital Advisors, LLC (referred to herein as “DCR”, “we”, “us”, and “our”) is committed to protecting the privacy and security of the personal information we may collect, use, share, and otherwise process.  We also believe in transparency and we are committed to informing you about how we treat the personal information that we collect and process. 

This Privacy Policy (the “Policy”) describes our practices for handling personal information collected when you visit our website, www.directedcapital.com, or any other websites, platforms, or other online solutions that link to this Policy (collectively the “Site”). 

This Policy does not apply to: (1) information collected by us that does not link to this Policy; (2) information collected by any third party, including through any application or content that may link or be accessible from our Site; or (3) any information governed by other privacy policies.

We may collect the following information from you when you use the Site:

• Contact Information: When you visit the Site, contact us via a contact form on the Site, submit a comment or question, or otherwise provide us your personal information, we may collect your first and last name, email address, telephone number, or other contact details.
   
• Registration Information: When you register for an account through the Site, we may collect additional information such as your username, password, and security questions to access portions of the Site where such information is required.
   
• Device and Usage Information: When you visit the Site, we and other third parties may automatically collect certain usage or network activity information from your browser or your mobile device, which includes the date and time of your visit, your Internet Protocol (IP) address or unique device identifier, domain server, your browser type, access time, cookies, and data about which pages you visit.
   
• Cookies and Similar Technologies: We may use cookies, pixels, and similar technologies as described in the “Cookies and Similar Technologies” section of this Policy. If you choose to disable cookies and similar technologies, some areas and features of the Site may not work properly.
   
• Geolocation Information: This may include the IP address or other location information transmitted by a mobile or other device (depending upon your settings) when you interact with the Site.
   
• Communications Data: If you contribute to the Site, provide us with feedback, ask us questions, or otherwise communicate with us, in addition to your Contact Information, we will collect the subject matter of your message and any content or other information that you choose to provide.
   
• Other information that you voluntarily share with us to facilitate use of the Site which is not specifically listed here. We will use such information in accordance with this Policy, as otherwise disclosed at the time of collection, in accordance with our applicable agreement with you, or to the extent necessary for providing the Site.

You may choose not to provide us with any personal information, but you may not be able to access portions of the Site that require personal information.

We may use the information described above in connection with the following purposes or otherwise to the extent permitted by law:

• Providing Our Services To You: We use your information to provide our services to you, which includes making our Site and our content available to you; to serve you the content and functionality you request; to communicate about our services and responding to your feedback, requests, questions, or inquiries; to enhance your experience and provide you with a more personal and interactive experience; to improve and develop existing and new services, including evaluations of functionality and features and recognizing your devices and remembering your preferences and interactions; to ensure the privacy and security of our Site.

• Operating Our Business: We use your information to operate our business, such as to obtain or maintain insurance coverage, managing risks, obtaining professional advice, to enforce our terms and conditions, to comply with any contractual obligations, to mitigate risks to the privacy and security of our Site and operations, including fraud or phishing detection, to maintain our databases and back-ups; and to manage our relationships with you; to comply with your instructions or requests.

• Communicating With You: We use your information to communicate with you, such as to contact you directly by mail, telephone, email, or other electronic messaging service to in order to respond and provide the appropriate assistance to you; to keep records of our communications with you; to determine user interests; and for usage analytics purposes.

• Fraud, Security, Legal Enforcement and Compliance: We use your information to protect the security and integrity of our business and the Site, such as to enforce our agreements with you, to comply with federal, state, or local laws, to comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons, to cooperate with law enforcement agencies concerning conduct or activity that we may believe violates applicable law, and to establish, exercise, and/or defend legal rights or claims, whether in court, administrative, or other proceedings.

We may also use your information to accomplish any other purpose related to and/or ancillary to any of the purposes described in this Policy, for which your personal information was provided to us, or for which we have a legal basis under applicable law.  We may create, disclose, and otherwise use information as de-identified or aggregated data which, upon aggregation and de-identification, are no longer treated as personal information subject to this Policy. 

We may disclose or share your information described above in the following contexts or as otherwise permitted by applicable law:

• Service Providers: We may share your personal information with our service providers and other parties who perform functions on our behalf. Among other things, service providers help us to administer the Site, provide technical support, enhance the security of our Site, and assist with other legitimate purposes permitted by law.
   
• Corporate Affiliates: We may share your personal information with our subsidiaries or affiliates, and with their respective officers, directors, employees, accountants, attorneys, and agents.
   
• Acquisition and Similar Transactions: If we sell, transfer, or otherwise share some or all of our assets in connection with a merger, reorganization, liquidation, dissolution, bankruptcy, or sale of assets, we may disclose your personal information as a part of the assets transferred as a result of the transaction. For example, if another company acquires us, we will share your personal information with that company.
   
• In Response to Legal Process or Defending Legal Claims: We may disclose personal information as required by law, court orders, subpoena, or other legal process or if we reasonably believe such action is necessary to comply with the laws.
   
• Professional Advisors: We may share your personal information with our attorneys, accountants, and/or other fiduciaries and consultants that need access to your information to provide operational or other support on our behalf.
   
• With Your Consent or at Your Direction: We may ask, from time to time, if you would like us to share your personal information with other unaffiliated third parties who are not described elsewhere in this Policy. We may disclose your information in this context with your permission or upon your direction. 

Cookies

A “cookie” is a small file created by a web server that can be stored on your device (if you allow) for use either during a particular browsing session (a “session” cookie) or a future browsing session (a “persistent” or “permanent” cookie). “Session” cookies are temporarily stored on your device and only last until they expire at the end of your browsing session. “Persistent” or “permanent” cookies remain stored on your device until they expire or are deleted by you. Local stored objects (or “flash” cookies) are used to collect and store information about your preferences and navigation to, from, and on a website. First-party cookies are set by the website you are visiting, and they can only be read by that site. Third-party cookies are set by a party other than that website.

Other Similar Technologies

In addition to cookies, there are other automatic data collection technologies, such as Internet tags, web beacons, pixels (clear gifs, pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.) that can be used to collect data as you navigate through and interact with a website. For example, pixels are small images on a web page or in an email that collect information about your browser or device and can set cookies.  Web beacons are tiny graphics with unique identifiers that are used to understand browsing activity. UTM codes are strings that can appear in a URL when you move from one web page or website to another. The string can represent information about your browsing, such as which advertisement, page, or publisher sent you to the receiving website.

We use certain cookies and similar technologies to operate the Site, to measure and track how you interact with the Site, to ensure the privacy and security of our Site, to enhance your experience and provide you with a more personal and interactive experience, to perform usage analytics, and to otherwise tailor our communications to you. 

Some of our service providers may use cookies or other methods to gather information regarding your use of the Site and may combine the information in these cookies with personal information about you that you may have provided or that they may have through permissible means.  How and when a third party uses that tracking information depends on their privacy policy, which you should review.

The cookies and similar technologies used on the Site include the following:

Essential: Essential cookies are necessary for basic features and functionality of the Site.  Without these essential cookies, the Site will not perform property and we may not be able to provide you with certain Services you have asked for, provide access to secure areas, and choices you have made for better functionality cannot be provided.

Functionality: Functionality cookies help us customize content on the Site based on your preferences.  We use functionality cookies to remember choices you’ve made or information you’ve provided, such as your username or the region you are in.  This allows us to tailor your experience on the Site to your preferences.  For example, authentication cookies are functionality cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or gain access to authorized content across pages on the Site. 

Analytics and Performance: We use analytics and performance cookies collect information about how you use the Site, including which pages you go to most often and if users receive error messages from certain pages in order to help us fix technical issues or errors and highlight areas where we can improve the Site.  We also use these cookies to detect the most searched for words in search engines that lead to the Site.  You may also encounter third-party analytics and performance cookies on our Site which may gather browsing activity (such as information you have entered or choices you have made) across numerous websites that you visit and across numerous browsing sessions.  These cookies also help improve how our Site functions and performs, customizes your interaction with our Site, and helps provide more relevant messaging and marketing communications to you.   

Google Analytics. We use Google Analytics to collect and process statistical data about the number of people using the Site and to better understand how they find and use the Site. The data collected includes data related to your device/browser, your IP address, and on-site activities to measure and report statistics about user interactions. The information stored is reduced to a random identifier. Google may show advertisements for us across the Internet.  Google also uses cookies and other similar technologies to serve ads based on someone’s past visits to our Site.  Any data collected by is used in accordance with this Policy and Google’s Privacy Policy. You can learn more about Google’s restrictions on data use by visiting the Google Privacy Policy. You can learn more about Google’s advertising services by visiting its Technologies page along with information on Google Analytics.

You can opt-out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings. 

You can also opt-out of Google Analytics, by installing the Google Analytics Opt-out Browser Add-on feature. For more details, visit the Google Analytics Opt-out Browser Add-on page.

Choices About Cookies

Most web browsers are set by default to accept cookies. If you do not wish to receive cookies, you may set your browser to refuse all or some types of cookies or to alert you when cookies are being stored. These settings may affect your enjoyment of the Site’s functionality. Adjusting the cookie settings may not fully delete all of the cookies that have already been created. To delete them, you should review your web browser settings after you have changed your cookie settings.

The links below provide additional information about how to disable cookies or manage the cookie settings.  PLEASE NOTE: These third-party links are provided for your convenience and we may not actively monitor the content of these links.

Google Chrome: https://support.google.com/chrome/answer/95647?hl=en

Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Internet Explorer: http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies

Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac and https://support.apple.com/en-us/HT201265

For more information on how to modify your browser settings to block or filter cookies, visit http://www.aboutcookies.org/. You may learn more about internet advertising practices and related consumer resources at https://youradchoices.com/control, https://thenai.org/about-online-advertising/faq, and http://www.networkadvertising.org/choices.

Please use the “Contact Us” details provided at the end of this Policy to exercise your rights and choices under this Policy. If you would like to manage, change, limit, or delete your personal information, or if you no longer want to receive any email, postal mail, or telephone contact from us in the future, such requests may be submitted via the Contact Us details at the end of this Privacy Policy.  We honor such requests when we are required to do so under applicable law.

Email Opt-Out. If you no longer wish to receive communications from us via email, you may opt-out by clicking the “unsubscribe” link at the bottom of our emails or by contacting us via the “Contact Us” details at the end of this Policy and providing your name and email address so that we may identify you in the opt-out process.  Once we receive your instruction, we will promptly take corrective action.

Cookies: You may be able to set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. 

Accuracy and Updating Your Information. Our goal is to keep your personal information accurate, current, and complete. If any of the personal information you have provided to us changes, please update it in your user/account profile, or let us know via the “Contact Us” details at the end of this Policy. We are not responsible for any losses arising from any inaccurate, inauthentic, deficient, or incomplete personal information that you provide to us.

Complaints. If you believe your rights relating to your personal information have been violated, please contact us via the “Contact Us” details provided at the end of this Policy.

California Shine the Light. Under California Civil Code Section 1798.83, California residents who provide personal information in obtaining products or services for personal, family, or household use may be entitled to request and obtain from us once a calendar year information about the information we shared, if any, with other businesses for direct marketing uses. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing, if any, will be included in our response.  As part of the California Online Privacy Protection Act, all users of our Sites may make any changes to their information at any time by contacting us at [email protected].

To the extent you are a resident of certain U.S. states with comprehensive state privacy laws, you may be eligible for one or more of the following consumer rights where authorized by applicable U.S. state privacy laws.  This section provides an overview of these rights which we honor where required by applicable law:

• Right to Access. Subject to certain conditions set forth in the applicable U.S. state privacy laws, you have the right to know and see what personal information we have collected about you and receive a copy of such information in a portable format, purposes for which we collect your personal information, recipients of your personal information to whom we disclose or share, which in some states may include categories of personal information collected, categories of sources of collection, business or commercial purposes for data processing, and categories of 3^rd parties with whom we disclose that information. 
   
• Right to Correct. Subject to certain conditions and exceptions set forth in the applicable U.S. state privacy laws, you have the right to request that we correct any inaccurate personal information that we have collected about you.
   
• Right to Delete. Subject to certain conditions and exceptions set forth in the applicable U.S. state privacy laws, you have the right to request that we delete the personal information we have collected about you.
   
• Right to Opt-Out. Subject to certain conditions set forth in the applicable U.S. state privacy laws, you have the right to opt out of targeted advertising, profiling, the sale or sharing of your personal information, to the extent such instances occur (as defined under applicable state laws).  We do not have actual knowledge that we sell personal information of minors under 16 years of age. 
   
• Right to Non-Discrimination. You have the right not to be discriminated against for exercising any of your rights under any applicable U.S. state privacy laws.
   
• Right to Appeal. To the extent the applicable U.S. state privacy laws provide such rights, you may appeal our denial to act on your consumer rights under the applicable state privacy laws within a reasonable time. We will respond within designated period for responding to U.S. data subject requests and may exercise the right to extend this response period (to the extent authorized by applicable state privacy laws).
   
• Right to Limit Use and Disclosure of Sensitive Personal Information. If any U.S. state privacy laws classify your personal information we collect as “sensitive personal information,” we use such data reasonably necessary to provide and perform our Services as requested by you or as otherwise permitted by law. 

If you have questions or concerns regarding this Section or would like to exercise your consumer rights (to the extent available under applicable U.S. state privacy laws), please use the “Contact Us” details at the end of this Policy.

For more information, or if you have any questions or concerns regarding this Privacy Policy, you may contact us using the information below, and we will do our best to assist you. Please note, if your communication is sensitive, you may wish to contact us by postal mail.

In Writing:     

Directed Capital Advisors, LLC
150 Second Avenue North
Suite 1600
St. Petersburg, FL 33701

By Email:        
[email protected]